Souad obtained a Master’s degree in Egyptology from the UCLouvain in 2014. She had the opportunity to work in various excavation sites, including in Egypt. She also got a Master’s degree in cultural management from ULB in 2015 where she studied marketing. In addition, she has completed intensive training in digital marketing.

Souad has a broad experience in digital marketing, with a focus on digital analytics consulting and SEO audits. She has previously worked for several years in a digital marketing agency where she worked for leading players in the automotive, energy and banking sectors, helping them to analyze the performance of their websites and develop effective digital strategies. She also helped them to perform SEO audits and provided recommendations that helped increase website traffic through organic search.

Souad joined B12 in April 2023 as an SEO expert. When she’s not working, Souad enjoys reading books (especially historical crime novels), building Lego sets, and watching musicals. She is also a dedicated mother to her three young boys and enjoys designing activities for them. Passionate about giving back to her community, Souad serves on the board of directors for her children’s daycare.